Privacy Policy

Effective Date: January 12, 2026

ErectorSetCo.com (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website erectorsetco.com.

1. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily provide when you:

• Subscribe to our newsletter: Email address, name (optional)
• Submit a contact form: Name, email address, message content, and any other information you choose to provide
• Submit comments or reviews: Username, email address, comment content
• Participate in surveys or promotions: Contact information and survey responses

B. Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website
• Location Data: General geographic location (city/state level) based on IP address
• Cookie Data: Cookie identifiers and related data

C. Information from Third Parties

We may receive information from:

• Amazon Associates Program: Commission data, click-through information (no personal customer data)
• Analytics Providers: Google Analytics provides aggregated usage statistics
• Advertising Partners: Cookie and tracking data for ad personalization

2. How We Use Your Information

We use collected information for the following purposes:

Website Operation and Improvement

• Operate and maintain the website
• Improve website functionality and user experience
• Analyze usage patterns and trends
• Debug and fix technical issues
• Optimize content and layout

Communication

• Send newsletter updates about Erector Sets and content
• Respond to your inquiries and support requests
• Send administrative information (policy updates, etc.)
• Request feedback or reviews

Personalization

• Customize content and recommendations
• Remember your preferences
• Provide relevant product suggestions

Analytics and Research

• Understand how visitors use the website
• Conduct research and analysis
• Create aggregated statistical data
• Measure content effectiveness

Marketing

• Display relevant advertisements
• Promote content and affiliate products
• Conduct marketing campaigns

Security and Legal Compliance

• Protect against fraud and abuse
• Enforce our Terms and Conditions
• Comply with legal obligations
• Respond to legal requests

Affiliate Tracking

• Track affiliate link clicks and conversions
• Calculate commissions from Amazon and other partners
• Measure marketing effectiveness

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information. A cookie is a small data file stored on your device.

Types of Cookies We Use:

Essential Cookies (Necessary):

• Required for website functionality
• Cannot be disabled
• Enable basic features like page navigation

Analytics Cookies:

• Google Analytics: Track website usage and performance
• Help us understand visitor behavior
• Provide aggregated statistics

Advertising/Affiliate Cookies:

• Amazon affiliate tracking
• Advertising network cookies
• Remarketing and personalization

Managing Cookies:

You can control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored
• Delete cookies
• Block cookies from specific sites
• Block all cookies

Note: Blocking essential cookies may affect website functionality. Blocking analytics or advertising cookies will not affect basic website use but may result in less personalized content.

4. How We Share Your Information

We do not sell your personal information. We may share information with:

Service Providers

Third-party companies that perform services on our behalf:

• Email Service Providers: To send newsletters (e.g., Mailchimp, ConvertKit)
• Website Hosting: To host our website and database
• Analytics Services: Google Analytics for usage analysis
• Content Delivery Networks: For faster content delivery

Affiliate Partners

• Amazon Associates: We share click data (not personal information) to track affiliate referrals
• Advertising networks for targeted advertising

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes (subpoenas, court orders)
• Enforce our Terms and Conditions
• Protect our rights, property, or safety
• Protect users or the public from harm
• Prevent fraud or abuse

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change in ownership or control.

5. Data Security

We implement reasonable security measures to protect your information, including:

• SSL/TLS encryption for data transmission
• Secure hosting infrastructure
• Regular security updates and patches
• Access controls and authentication
• Data backup and recovery procedures

6. Your Privacy Rights

General Rights (All Users)

You have the right to:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails
• Object: Object to processing of your information

GDPR Rights (European Union Users)

If you are in the EU/EEA, you have additional rights under GDPR:

• Right to Access: Obtain confirmation of data processing and a copy of your data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Lodge a Complaint: File a complaint with a supervisory authority

CCPA/CPRA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act:

• Right to Know: Request disclosure of personal information collected, used, and shared
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of sale of personal information (we do not sell data)
• Right to Non-Discrimination: We will not discriminate for exercising your rights
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use: Limit use and disclosure of sensitive personal information

Other State Privacy Rights

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy laws have similar rights:

• Right to access personal data
• Right to correct inaccuracies
• Right to delete personal data
• Right to obtain a copy of data
• Right to opt-out of targeted advertising

7. Children’s Privacy

ErectorSetCo.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at support@erectorsetco.com. We will delete such information promptly.

This complies with the Children’s Online Privacy Protection Act (COPPA).

8. Third-Party Links

Our website contains links to third-party websites, including Amazon.com and other retailers. This Privacy Policy applies only to ErectorSetCo.com.

We are not responsible for the privacy practices of third-party websites. When you click a link and leave our site, you are subject to the privacy policy of that destination site.

We encourage you to review the privacy policies of any websites you visit.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ.

For EU/EEA users, we ensure appropriate safeguards are in place when transferring data internationally, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for certain countries
• Privacy Shield frameworks where applicable

10. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.

Retention Periods:

• Newsletter Subscribers: Until you unsubscribe
• Contact Form Data: 2 years after last contact
• Analytics Data: Aggregated data retained indefinitely; individual IP data for 26 months (Google Analytics default)
• Cookies: Varies by cookie type (see cookie settings)

After retention periods expire, we securely delete or anonymize your information.

11. Email Communications

What You’ll Receive:

If you subscribe to our newsletter or contact us, you may receive:

• Newsletter updates about Erector Sets and content
• Responses to your inquiries
• Administrative emails about policy changes
• Product recommendations and affiliate promotions

How to Unsubscribe:

• Click the “unsubscribe” link at the bottom of any marketing email
• Email us at support@erectorsetco.com with “Unsubscribe” in the subject line
• Update your preferences in your account settings (if applicable)

Note: We may still send essential service-related emails even after you unsubscribe from marketing emails.

12. Do Not Track Signals

Some browsers support “Do Not Track” (DNT) signals. Currently, there is no industry standard for responding to DNT signals.

Our website does not currently respond to DNT browser signals. You can still control tracking through cookie settings and browser preferences.

13. California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes.

We do not share personal information with third parties for their direct marketing purposes. If you are a California resident and have questions, contact us at support@erectorsetco.com.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting to the website. Material changes will be indicated by:

• Updating the “Last Updated” date
• Posting a notice on our website
• Sending an email notification (for significant changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: support@erectorsetco.com
Subject Line: “Privacy Request” or “Data Request”
Mailing Address: 4324 Tackawanna St, Philadelphia, PA 19124

Response Time:

We will respond to privacy requests within:

• GDPR Requests: 30 days (may extend to 60 days for complex requests)
• CCPA Requests: 45 days (may extend to 90 days for complex requests)
• Other State Requests: According to applicable state law requirements
• General Inquiries: 5-7 business days

How to Submit a Privacy Request:

To exercise your privacy rights, please email us with:

• Subject line: “Privacy Request” or “Data Request”
• Your full name and email address
• Specific request (access, deletion, correction, etc.)
• Any additional information to help us locate your data

We may request additional information to verify your identity before processing your request.

16. Consent

By using ErectorSetCo.com, you consent to this Privacy Policy and our collection, use, and sharing of your information as described herein.

If you do not agree with this Privacy Policy, please do not use our website.